Commonly utilized traditional EAS technologies are in fact outdated

The markets for product protection systems have remained stable for 30 years. In other words, many retailers rely on the technology that was first launched decades ago. However, in 30 years, technology has generally developed rapidly. Who would have believed in the 1990s that someday, people will be able to vocally communicate with technological devices, pay their bills relying on those same devices and do basically everything with them? No one. Hereby, it is easy to relate to people who find it hard to believe that there are solutions so sophisticated that they can be compared to an employee, when it comes to store operations; sales, loss prevention and data collection.

Electronic Article Surveillance, or EAS, is a hypernym for a wide range of different kind of product protection solutions. Among traditional EAS technologies, there are, for example, Electro-Magnetic-, Acousto-Magnetic- and Radio Frequency solutions utilized in theft prevention. Radio Frequency solution is sometimes confused with Radio Frequency Identification (RFID). RFID is, however, a different thing that has very little to do with theft prevention.

In traditional EAS technology the gate creates induction field that tries to observe if there is a tag nearby resonating at a correct frequency. However, there is no way for the gate to distinguish a tag from a piece of metal attached to a stroller or maybe a belt that happens to resonate on the same frequency. This is why the traditional gates are sounding false alarms so often. Despite this, EAS technology sure provides deterrence. Shoplifters tend to head to the stores where stealing is made easy – In other words, to the stores where there is no surveillance at all.

On the other hand, EAS gates can be fooled easily and shoplifters know how to do this. A common method to prevent the alarm is to cover a tag with a piece of metal or stuff the whole product into a foil-lined bag. Also, if a tag is positioned on a special way the gate cannot detect it. Another way to bypass the system is to detach a tag before exiting the store. There are for example illegal magnets sold for this purpose. More often than not, the chain reaction to catch a shoplifter is initiated too late, if at all. In addition to this, traditional EAS technology has no way to identify a stolen product automatically.

After 30 years of waiting, we are now for sure going further than this. The lack of technical development in the industry has left empty space for new innovations. This opportunity has been utilized and nowadays, we are able to prevent theft at the stage of an attempt. Noccela is a modern Electronic Article Surveillance solution. Noccela gives an alarm immediately if a shoplifter is aiming to break or otherwise detach a tag or stuff a tagged product into a foil-lined bag. The shop staff will be notified real-time where and how a shoplifter is attempting to steal. Noccela smart tag is also able to notify staff if a customer is in need of help.